Wim Roose
Senior Product Manager | AV / Networking / Media Systems | AI-Aware Product Leader
Based near Cambridge, UK
Senior Product Manager with deep experience in multimedia, embedded systems, platform software, and hardware/software ecosystems. Currently exploring AI-enabled systems, developer tooling, and practical applications of LLM technologies.
My background includes IC design, FPGA-based solutions, desktop and embedded software, and software licensing.
Professional Profile
Senior Product Manager with 15+ years of experience delivering AV technology and software releases from concept to market across embedded, desktop, and SaaS products. Named inventor on patents for networking and media transport innovation. Proven record of rapid tech adoption, cross-functional leadership, and successful product launches.
AV Networking Specialist
Proven expertise in AVoIP protocols, including Dante, NDI, and IPMX, and video codecs including JPEG 2000, JPEG XS, H.264, and H.265.
Product Leadership
Expertise in defining ICs, multimedia SoCs, FPGA solutions, Windows/Mac desktop software, drivers, and SaaS/subscription products.
Strategic Execution
Market and SWOT analysis, business cases, roadmaps, go-to-market strategies, and disciplined decision-making that balances priorities.
Career Highlights
Audinate
Led product management for the Dante AV portfolio, owning and executing the roadmap.
Created a compelling business case that led to the successful launch of new AV-H and AV-A product offerings, with more than 60 partner companies adopting the technology within 18 months.
Launched Audinate’s first end-user SaaS product, Dante Studio.
DisplayLink
Senior Product Manager for DisplayLink’s core IC, Windows/Mac desktop software, and driver product lines, spanning display pipelines, compression technologies, and USB graphics architectures, and contributing to strategic planning and market expansion.
DisplayLink was acquired by Synaptics in 2020.
3COM
3Com worldwide product specialist and the primary technical marketing reference for a $300M product line.
AI Product Experiments
Natural Language Music Query
I run a website that hosts a database of UK chart history, which I often use to help create music quiz rounds. Examples include finding songs from a particular decade that share a common word in the title, or tracks that all reached the same chart position.
To simplify the search process, I wanted to explore how natural language interfaces could simplify complex music database queries and improve usability for non-technical users.
The original implementation used a MySQL-trained model from Huggingface to generate SQL directly from the user query. However, as queries became more complex, the model occasionally produced unreliable or invalid SQL. To improve reliability, I redesigned the architecture so the LLM interprets the question and returns a structured JSON response instead. This JSON is generated using a detailed 3,000-token system prompt combined with the user query, and is then used by the application to safely construct the final MySQL query.
The project was initially built using a locally hosted Ollama model running on my home PC, but has since been migrated to Google AI Studio using the Gemini 2.5 Flash Lite model.
Dante FAQ RAG Database
I wanted to explore how Retrieval-Augmented Generation (RAG) architectures could improve navigation of AV-over-IP technical documentation through semantic search and contextual retrieval. Using existing Dante FAQ content and LangChain libraries, I created chunked document datasets and generated embedding vector tables to support similarity-based search.
I then developed a web-based interface that allows users to submit natural language questions. The application compares each query against the embedding vectors to identify the most relevant document chunks, which are added to the prompt context alongside the user’s question before being sent to the LLM.
The interface not only generates an answer, but also displays the highest-ranking document chunks used to produce the response, providing transparency into how the answer was generated.
Again, this now runs on Google AI Studio having moved over from locally hosted Ollama for development.
Website Products
Music Database website
Need chart information for a pub music round?
I have created and maintain a music database website at uksongsearch.com to record and search all UK hits since 1952. The search terms are designed to make it easy to find songs for connection or stats rounds, e.g. “All hits with the word ‘Crazy’ in the title” or “All hits that reached number 5 in the UK”.
Creating this has given me in-depth experience with PHP, JavaScript, and MySQL.
Web-Based Dante Controller
At Audinate (the company behind Dante technology) I was the Product Manager for Dante AV.
Control and orchestration of AV platforms is important, and as Audinate built Dante Director, I created an online version of Dante Controller to configure devices enrolled in Director.
It requires a Dante Director account and an API key, after which you can manage and route your enrolled Dante devices.
Online Music Quiz
A weekly online music quiz as part of Jon Kutner’s website.
I created an online music quiz engine that allowed participants to complete a 10-question quiz each week, with a league ranking system. I also created an admin backend for Jon to create the quizzes.
Unfortunately Jon passed away in the summer of 2025 and as a result this is no longer active.
Beyond Work
Server admin
I run an EC2 instance on Ubuntu to host websites and email for friends and family.
Websites are either WordPress-based or bespoke, using Apache2.
Email is hosted using postfix/dovecot, with spamassassin, DKIM, and fail2ban to protect the server and provide a high mail server reputation.
Theatre Sound Technician
Every year I handle sound for the Chester Gang Show. This uses a Behringer X32 desk and all 40 channels for radio mics, stage mics, band, and SFX. Dante comes in very handy for making this all come together!
I also handle sound for the Cheshire Chamboree, which takes place every four years, with the next one in summer 2026.
Badminton
You may not know it to look at me, but I am a member of 2 badminton clubs around Ely.
I try to play every Wednesday and Thursday evening, when I’m not participating in a pub quiz!